startup of the week

Startup of the Week: ubumm

by Karen Oliva ubummfounders

Maryann and Emily are avid travelers and co-founders of ubumm, an advising service dedicated to enhance, simplify and unify the study abroad experience for students.

While studying abroad for nearly eight years combined, ubumm was brought to life through their passion for creating a networking tool that provided insightful information on how to budget, improve and simplify experiences abroad.

Both Maryann and Emily continue to journey as they move and headquarter into Milwaukee.

ubumm was accepted into the inaugural class of the Startup Milwaukee Mentorship Program. I asked Maryann about her experiences in the Mentorship Program, travels abroad and the path that lead to ubumm.

How did ubumm come about?

One night while we were living on Lake Como in Italy, over a bottle of Italian red, we were discussing how difficult it was to meet fellow student travelers abroad. There was no platform for students to connect and help each other while they were abroad to save them money and time. 

For example, we recalled how different my initial study abroad experience was compared to Emily’s, who spoke the language and had been to Italy before. Emily was able to travel to Capri on 150 Euros while I paid 300 Euros through the university, and Emily was able to explore more of the island then I was. The reality is, when you first arrive in a new country, universities handle most of your necessities which can be costly. But if I had known students that were traveling at the same time, students who had been to Capri before, or students that were staying in Capri, I would have saved a lot of frustration and money.

From this, ubumm was born. We decided there was a necessity for students to connect while abroad and we want to facilitate those interactions.

Where did you start and why did you choose to move ubumm to Milwaukee?

Emily and I started in Lake Como and moved back stateside in 2011. Emily is from Wisconsin and I am from Florida. Initially, we have been working apart for two years, putting all of our waitress money and off hours into the business. A few months ago, Emily applied for Startup Milwaukee’s Mentorship Program and we have been pursuing Milwaukee ever since our acceptance into the program. Moving to Milwaukee just makes sense. Our mentors and programmers all reside in Milwaukee, which makes it a win-win! Not to mention the Milwaukee tech scene is very welcoming.

What are your upcoming goals and how does Milwaukee play a role in them?

We will be launching our mobile applications by the end of October. We hope this launch will allow students to connect around the world. Sasquatch Studios, our programmers based in Milwaukee, are an essential part of this project. In addition, our mentors are helping us reach our goal with their advice and support.

In fact, on November 16 we’re having a study abroad workshop at the Translator offices in Milwaukee to assist students and showcase our application. Our mentors have been essential in helping us create this event.

What do you think about the Milwaukee startup scene?

The startup scene in Milwaukee seems to be a very tight-nit community, but an open one. Everyone we have met in the Milwaukee startup scene has been very friendly and welcomingmaking it easier for us to make connections, grow our business and develop our entrepreneurial skills.

What are you looking forward to as you continue participating in the Startup Milwaukee Mentorship Program?

So far our mentors have been the most valuable part of the program. Our mentors have offered invaluable advice and are always willing to lend a hand. We hope to keep growing these relationships and Startup Milwaukee has been the key in fostering these relationships with their events and networking opportunities. We are excited to continue learning and growing from the program.


ubumm1Connect with ubumm:

Startup of the Week: Print Command

image Print Command addresses organizational intelligence, operations and security vulnerabilities stemming from enterprise print environments. They securely process huge amounts of unmanaged or unattended data; sort, define, and decipher it; then present it as immediately actionable information. This defense-in-depth technique keeps client content safe, costs low, employees happy and enterprises mission-capable.

Print Command understands that printers and print networks aren’t sexy. They’re not exciting. They’re easy to ignore—which makes them irresistible for hackers. While printers play a key role in an organization’s information flow, they also represent a critical area of vulnerability in the enterprise security posture. The bad guys aren’t ignoring your print environment. Neither are we. To that end, Print Command’s unique 6 component solution suite, Print Command Olympus™, is specifically designed to thwart the most nefarious print environment hacker exploits: 1. use for network reconnaissance, 2. use as a network breach point/attack vector, and 3. hardcopy loss.

An engagement with Print Command entails three phases. First, they help you define your threat horizon. Next, they help you develop viable courses of action to address those threats. Finally, they help you act decisively to minimize your threat exposure. Unlike other solutions that are antiquated in an age of cyber threats, with Print Command you don’t just manage your print environment…you command it.

Key Facts:

  • Founder: Dave Westlake
  • Year founded: 2010
  • Number of employees: Less than 10 (plus contractors)
  • HQ: Hartland, WI
  • Funding: Mix of angel and bootstrap
  • Website:

Startup of the Week: Goodnight Car

GoodnightCar currently works solely in Milwaukee, but Josh Holtz, Founder of GoodnightCar, is in the process of adding more cities. For any questions or requests to integrate the app for other cities, email: josh (at) goodnightcar (dot) com. Find more information and screenshots at or download the iOS app.

Key Facts:

  • Founder: Josh Holtz
  • HQ Location: RokkinCat Offices (229 E. Wisconsin Ave. Suite 1102, Milwaukee, WI 53202)
  • Funding sources: Bootstrapped





Startup of the Week: StreamFIT

streamlogoblkpngStreamFIT is a subscription-based service featuring streaming fitness videos on a mobile web platform at The company was originally launched in December 2011 by company Founder and CEO, BJ Gaddour, CSCS. StreamFIT currently offers over 250 world class workout videos with new content added monthly, making it the most comprehensive online fitness resource on the market today. StreamFIT is not only known for its variety of high-quality workouts, but also for the humorous style in which many of the workouts are instructed. Users can choose between a free membership with four preselected, ad-supported videos per month, or an unlimited membership with ad-free access to the entire workout database. Gaddour is an internationally recognized fitness expert and a member of the Training Advisory Board for Men’s Health, the world’s largest men’s magazine. He is probably best known for being the creator of Men’s Health DeltaFit Speed Shred, the best-selling DVD series in the history of RODALE Publishing.

StreamFIT is currently operating a crowdfunding campaign to introduce new features to the website, such as allowing members to create and share their own workout video playlists and training plans in addition to other key features. The ultimate goal is to make StreamFIT a complete fitness experience where users can share training ideas and tips in addition to accessing hundreds of workouts. Learn more about the campaign by visiting

Key Facts:

  • Founder: BJ Gaddour
  • Founded: 2011
  • Employees: 2
  • Funding: Angel Investors
  • HQ: Bay View, WI

Startup of the Week: Penrod Software


Penrod Software is a consulting firm that provides expertise in business analysis and software development for companies implementing CRM and Big Data. Penrod specializes in working with health insurance carriers and agents to develop and create software to help provide customers with better prices and services.

Located in the Historic Third Ward, Penrod recently added an office addition to reach 2500 square feet in office space. Milwaukee’s tech scene and local university talent has allowed the company to grow 400% year-over-year. Working with the Milwaukee School of Engineering and the University of Wisconsin-Milwaukee, Penrod provides students with opportunities to learn and grow with their company.

Joe Taylor, one of Penrod’s co-founders, says the company “couldn’t be happier with the direction the city is headed in.” We couldn’t agree more.

Key Facts:

  • Founders: Joseph Taylor and Chris Widmayer
  • Founded: 2011
  • Employees: 9
  • Funding: Self-funded
  • HQ Location: Third Ward - 219 N. Milwaukee St. Suite 3E, Milwaukee, WI 53202.

For more information about this startup, visit

Startup of the Week: WeMontage


WeMontage creates an easy and accessible way to transform personal photos into home decor. Founded by James Oliver, Jr., WeMontage lets you upload your favorite photos, create a custom collage and print on large, removable wall coverings. Assisted by startup accelerator gener8tor, WeMontage is a great way to celebrate friends, family and weddings. These personal wall coverings are also great Father’s Day gifts! The removal wallpaper has the look and feel of engineered cotton, does not require additional adhesive and doesn’t damage walls. It easily sticks to textured walls and walls with eggshell synthroid substitute order on line paint. These great wall coverings are only $10 per square foot.


A 6ft. x 4ft. WeMontage in the office of Madison-­based startup, The Art Commission, who wanted to tastefully display some of their clients’ images they had taped to the wall



The team of San Francisco social fashion startup, Modera, installing a custom branding project done by WeMontage

Visit for more information or to order your own personalized wall coverings from this up-and-coming Wisconsin startup company.

Key Facts:

  • Founder: James Oliver Jr.
  • Founded On: January 8, 2012
  • Employees: 3
  • Headquarters: Neenah, Wisconsin
  • Funding: gener8tor

Featured Startup of the Month: Okanjo

Okanjo (oh-kahn-jo), which means “checkout” in Japanese, connects buyers, sellers and communities with the things they care about. Headquartered in Milwaukee’s Historic Third Ward, Okanjo launched on February 1. The site is a national platform, like eBay, with the locality of Craigslist, featuring a secure transactional platform. Okanjo also makes giving easy by providing sellers the opportunity to donate a portion or all of their proceeds from sales to any cause that they care about. To start selling easier and buying happier, visit


Startup of the Week: Small Shops United


Small Shops United is a member-based program supporting locally owned and operated businesses in the community. We provide a consumer-friendly multi-merchant rewards platform customized to fit each merchant’s specific needs, while offering consumers the convenience of just one card to earn rewards at shops all around town. Cards may be obtained from any participating merchant location, and then registered online at to setup a member account.

By providing each merchant consistent hardware using NFC (Near Field Communication) technology, merchants gain quick access to a member’s account in order to add or redeem credits in the most efficient manner. We are currently developing additional features for both the consumer and merchant interfaces on albuterol inhaler price the Small Shops United website, including data metrics and a local promotions platform. Become a fan on Facebook or follow us on Twitter to be among the first to learn of new developments.

Key Facts:

  • Founder: Eric Tallmadge
  • Founded On: 06/2011
  • Employees: N/A
  • Funding: Bootstrapped
  • HQ Location: Milwaukee, WI
  • Website:

Startup of the Week: VibeTech

Have you ever suffered from a sports-related injury such as an ACL tear or ankle sprain? Do you know someone who recently had joint surgery? Or perhaps you have a family member who uses a wheelchair or walker. Whether age, disability, illness, inactivity, injury or surgery keeps you off your feet, it’s important to engage in physical therapy before muscle weakness, balance impairment and reduced flexibility take hold. VibeTech founder and CTO, Jeff Leismer, PhD, invented the foundation vibration technology of the VibeTech One (TM) Rehabilitation Chair as a countermeasure to disuse atrophy in astronauts whose strength had been compromised due to the negative effect of long duration space flight. In collaboration with VP of Product Development, Nadder Sahar, PhD, VibeTech has developed a quick, relaxing, non-weight bearing neuromusculoskeletal stimulation device for the treatment of patients in physical therapy clinics, rehabilitation centers and elder care facilities. Learn more at


Startup of the Week: ZoomShift


Employee Scheduling Software

ZoomShift helps small businesses operate better by giving them an easy way to schedule and communicate with their employees. With ZoomShift managers can create and post schedules quickly, and send email and text message notifications to everyone in the group. Employees are then able to sign in and see when they work, trade shifts with other employees, make availability requests and communicate with the whole team from anywhere at any time.

ZoomShift is positioned as a simple solution to a complex problem and serves restaurants, retail stores, universities, customer support teams, volunteer organizations and many other small businesses - including Chick-Fil-A, Sonic, Plato’s Closet and Little Caesars to date. ZoomShift uses a freemium model to give groups a chance to try out the software for 30-days risk free. After the trial ends, groups can continue using ZoomShift for a monthly fee based on the number of employees in the group. Any group with five employees or less can use ZoomShift for free forever.

Recently, Zoomshift launched a new, fully mobile, responsive version of their software. They’ve seen an uptick in sign ups, including free trials from software giants such as Google, 37Signals and SquareSpace.

Startup of the Week: Golf Pipeline

Golf Pipeline is quickly becoming the Facebook and OpenTable for the golf industry. Just as OpenTable did for the restaurant industry, Golf Pipeline offers golfers the ability to book tee times at their favorite local golf courses. And, using the power of social networks, golfers can invite their friends to play golf by selecting from fellow Golf Pipeline friends, Facebook friends, LinkedIn contacts or using a friend’s email address. Golfers can return to the website to track their scores, establish a USGA Handicap Index®, build a golf profile (which shows a golfer’s equipment and other preferences to Golf Pipeline friends) and see all golfer friend activity — who played where, what scores they posted and who became friends with whom.

Golf Pipeline has 350 golf courses available to book tee times at in 23 states, but heavily concentrated in Milwaukee, Chicago, Kansas City, Minneapolis and Detroit. However, the Golf Pipeline website is able to be used by any golfer and for any golf course in the United States — public or private. For golf courses that don’t yet offer tee times on Golf Pipeline, a golfer can manually add their tee time (and invite their friends to join) and post their score. Check out this great addition to your golf game. It’s FREE to join and once you do, you can use the social features to invite your golfer friends into your Golf Pipeline network!