How to Build a Tech Startup if You Don’t Write Code

1) Come up with an idea that solves someone's problem. (Check out the ULTRA BrainStorm Workbook.)

2) Make a Powerpoint. Here's my example (I recorded it).

3) Go talk to 25 potential customers and show them your presentation. a) Try to sell it to them. b) Get feedback on your idea.

(Related: Crazy Might Work? The Importance of Market Validation)

4) Repeat step 3 until you have five people willing to pay for it (not a friend or family member).

5) Go to CoderNights and tell anyone willing to listen to you about your traction.


About the Author Steve Anderson is an entrepreneur who lives in Milwaukee, Wisconsin. Steve is a co-founder of Snapifeye. He has a masters degree from the Wisconsin School of Business and is a previous Startup Weekend winner.

Pitch your startup to corporations at OnRamp!

In an effort to increase connections between Wisconsin’s start-ups and established corporations, the Milwaukee Journal Sentinel and gener8tor are launching an event (OnRamp) that will give young companies the opportunity to pitch their products and services to established corporations. Startups wishing to participate in the event are encouraged to apply through the program's f6s portal.

The inaugural OnRamp event will be held Friday, December 6, 2013 at the Milwaukee Journal Sentinel headquarters. The event is intended to help startups in the critical effort to find sales channels and to provide a way for established companies to engage with the entrepreneurial community. It highlights the Milwaukee Journal Sentinel and gener8tor’s commitment to helping Wisconsin’s emerging entrepreneurs succeed.

Participating corporations include the Milwaukee Bucks, American Family Insurance, Assurant Health, Granite Microsystems, Menasha Corporation, the Milwaukee Journal Sentinel and Nordic Consulting.

Startups wishing to apply are encouraged to research each of the participating corporations to better understand which corporations they would like to pitch. Each participating corporation will receive those startup applications that requested to pitch to them and those whose applications indicate a potential customer opportunity. Participating corporations will then choose 4-6 startups to pitch them at the event.

Those startups selected to pitch at the event will be notified on 12/4 and 12/5 and offered a time slot to pitch at the 12/6 event. Because of the short turn-around time, we ask that each startup be prepared to pitch any of the participating corporations on 24-48 hours notice. Selected startups are requested to arrive at the Milwaukee Journal Sentinel Headquarters at 333 W. State St. at least 30 minutes before their scheduled pitch.  No technology will be available at the event. Startups are encouraged to bring brief handouts of powerpoint presentations or sales collateral to aid in their presentation. Startup pitches will last 15 minutes with 10 minutes available for Q&A. 

To prepare for the event, gener8tor and the Milwaukee Journal Sentinel are hosting a Meetup at the Milwaukee Ale House at 5:30 pm on 12/5. The Meetup will feature the Milwaukee Journal Sentinel's Marty Kaiser (editor-in-chief), Betsy Brenner (president and publisher), and George Stanley (managing editor) in addition to the gener8tor founding team. Startups wishing to learn more about the OnRamp Wisconsin event are encouraged to attend and ask any questions. 

At the conclusion of the OnRamp Wisconsin event, participating corporations will select one startup to either purchase from or mentor (at least two lunches/coffees). Organizers will notify each selected startup with appropriate follow-up steps.

The Milwaukee Journal Sentinel and gener8tor are grateful to each of the participating corporations, volunteers and supporting partners including StartupMKE, Digital Fertilizer, and Capital Entrepreneurs. 

Anyone with additional questions or follow-up is encouraged to contact Joe@gener8tor.com.

gener8tor Winter 2014 Application Deadline

The application deadline for gener8tor's Winter 2014 accelerator program in Madison is Monday, December 1st.
gener8tor invests its community, capital, expertise, mentorship and network in capable, early-stage entrepreneurs with innovative business models. gener8tor works with the startups in its portfolio to create successful, scalable companies.

gener8tor is seeking to invest in technology-enabled businesses, including software, IT, web, SaaS and hardware. Accepted companies receive $70,000 and 12-weeks of mentorship-driven programming. gener8tor is a proud member of the Global Accelerator Network (GAN) and is sponsored by American Family Insurance.

If you or anyone you know is interested in applying gener8tor, check out gener8tor's website and application page on f6s by December 1, 2013.
Please email Joe@gener8tor.com with any questions.

Does Your Business Have Innovation?

According to Eric Ries of the Lean Startup the difference between a small business and a startup is innovation.  A small business executes on an existing model and a startup creates a new one.  So what is innovation? “Innovation is the application of better solutions that meet new requirements, inarticulated needs, or existing market needs.” – Wikipedia

A new restaurant can be innovative in it is marketing or styling’s.  A cheese company might age their cheese a bit differently than its competitors. It might do things in a distinctive way that is innovative. However, compared to Facebook it seems these businesses are a bit less innovative.  Restaurants and cheese have been part of the human fabric  for hundreds of years and Facebook has been around about ten.

So what is innovation and does your business have it?  This question is based on a false premise.  It is not a question about the existence of innovation, rather the questions is about the degree. We should be asking, “How much innovation does you business have?” or  ”How can your business be more innovative in its space?”

In general there are two kids of innovation, disruptive innovation and incremental innovation.  Incremental innovation is the improvement of an existing system.  It is an innovative way to make something that exists better.  Disruptive innovation is a new system that completely replaces an old one.  Stay tuned for to find out more about the differences between incremental innovations and disruptive innovation in a future blog post.

About the Author Steve Anderson is an entrepreneur who lives in Milwaukee, Wisconsin. Currently he is the CEO of Snapifeye.  In addition, he is the Founder of Laylines Consulting and previously worked at a San Francisco based consulting company.  Steve has a masters degree from the Wisconsin School of Business and was the winner of Startup Weekend Madison

Strengthening Wisconsin's Entrepreneurial Community

Tuesday night Startup Milwaukee has partnered with fellow entrepreneur-led organizations 100stateCapital EntrepreneursDigital Fertilizer and gener8tor to brainstorm solutions that strengthen Wisconsin's entrepreneurial community. Wisconsin continues to lag the country in many of the key measures of entrepreneurial activity, but entrepreneurs from around the state are determined to reverse these trends.

So Tuesday night at 96square join 150+ entrepreneurs from Madison, Milwaukee and Northeast Wisconsin as we brainstorm practical ideas to strengthen and support Wisconsin's entrepreneurial community, RSVP here.

Create Your Winning Press Kit


So you want to see your name in lights. Media coverage is one of the best and least expensive ways to let the world know about you and your company (or rock band for that matter). The trouble with media coverage is that you can’t buy it or send a regular email to get it. With a couple of simple tools you can create a press kit that will help you attract the attention of local media outlets.  (This is part 3 of a 3 part series. If haven’t already, start with Part 1: The Media List and Part 2: The Press Release.)

The press kit provides additional support for your media campaign. Typically you send a press kit to follow up if a journalist is interested in your story. Every press kit is a bit different. However, there are a number of standard documents you should include. You can be creative with the press kit and include more than what is listed here.

FAQ:  People are likely to have additional questions about you and your product. Provide answers to those questions here. Include relevant details that were not critical to your press release.

Bios: Provide background information about your core team in this document. This is similar to a resume--however, it is written out. Start with most recent items and work your way backwards. This should be fairly straight forward.

Fact Sheet: The fact sheet is a bulleted list of all the important information contained in your press release and press kit. Think of this as an outline of your press release and press kit.

Company Background: Write about your company's background and history. You can talk about previous accomplishments and important events.

Picture: Include a picture of you or your product. Make sure it is relevant to the story.

Now that you have a great media list, a compelling press release and an awesome press kit, it's time to find your business some exposure. Send your press release to the people listed on your media list, then follow up with your press kit when reporters and journalists contact you!

About the Author: Steve Anderson is an entrepreneur who lives in Milwaukee, Wisconsin. Currently he is the COO of LessonLogs and the Founder of Laylines Consulting. He has helped numerous companies obtain seed stage funding and is a previous winner of Startup Weekend Madison. In addition, Steve has a Masters Degree from the Wisconsin School of Business. Find him on Twitter: @LaylinesSteve


96square has launched.

Dear friends, The Startup Milwaukee team is excited to announce the launch of 96square, a co-working space for high-growth startup companies in Southeastern Wisconsin. Located in the historic Blatz Wash House, 96square provides entrepreneurs with access to affordable  scalable office space; mentorship; potential investors; talent and a community of like-minded entrepreneurs.

96square is a game changer for Milwaukee's community of innovative entrepreneurs. As research shows, the startups are responsible for all net new job creation--and we all know Milwaukee and Wisconsin desperately need more jobs. At Startup Milwaukee we are happy to step forward and provide a place where entrepreneurs, talent and capital can collide and accelerate the growth of Milwaukee's top startup companies.

We are excited to have great companies such as Alithias, Find My Spot, Onkol, Rent College Pads, SAR32 Technologies, UCAP, LLC, Voxelmetric, Wisconsin Super Angel Fund and more already located at 96square.

The meaning of 96square goes beyond having a "cool name." The city of Milwaukee is approximately 96 square miles, and 96square will be the epicenter of entrepreneurship and innovation in our great city.

Are you a startup, designer, developer or engineer looking for affordable dedicated desk or private office space for your team? Learn more and apply for 96square membership at 96square.org. Memberships start at just $110/month.

Your first chance to check out 96square is this Thursday, October 24 at our Capital Connections event featuring CSA Partners and Scanalytics. RSVP to reserve your free tickets: https://www.eventbrite.com/event/8508341679

Thanks to the many people who have made this endeavor possible: Ronnie Reum of SAR32 Technologies, Heather Johnston of Find My Spot, Marvin Bynum of Godfrey & Kahn and many more.

See you at 96square!

Matthew J. Cordio, Executive Chairman Alicia Boknevitz, President Tim Grove, Corporate Secretary Joe Poeschl, Treasurer Michael Anderson, Community Outreach Director

Five Easy Steps to Unlock Media Coverage

png_base64ba751f0bc4484f2f-300x125So you want to see your name in lights. Media coverage is one of the best and least expensive ways to let the world know about you and your company (or rock band, for that matter). The trouble with media coverage is that you can’t buy it or send a regular email to get it. With a couple of simple tools, you can create a press kit that viagra shop usa will help you attract the attention of local media outlets.

This is the first part of a three part series. Let’s get started!

The first part of your press kit is your media list. The media list is a collection of names and email addresses for local reporters and journalists. Pick reporters and journalists who are likely to cover you and your business. The best way to get ignored is to send a press release about a new product to a reporter who covers music and arts (don’t be this person). If you don’t have a good media list even the world's best press release will fall flat. This is the leg work that will make your media campaign successful.

Here are five easy ways to make a targeted media list:

1) Define your audience. Who are you trying to reach? Who are your customers?

2) Identify the publications that your audience reads.

3) Look at each of these publications and get to know the type of content they publish.

4) Find the journalist who has previously covered topics similar to yours.

5) Find that journalist’s contact information and add it to your media contact list.

Follow these five easy steps to find a handful of reporters and you will be well on your way to a successful media campaign!

Part 2: The Press Release

Part 3: Create Your Winning Press Kit

About the Author:
Steve Anderson is an entrepreneur who lives in Milwaukee, Wisconsin. Currently he is the COO of LessonLogs and the Founder of Laylines Consulting. He has helped numerous companies obtain seed stage funding and is a previous winner of Startup Weekend Madison. In addition, Steve has a Masters Degree from the Wisconsin School of Business. Find him on Twitter: @LaylinesSteve.

Intern with Startup Milwaukee

College students, this is your chance to be in the center of Milwaukee’s tech startup scene. Startup Milwaukee is seeking an intern with an interest in startup companies/entrepreneurship, nonprofits, marketing, writing, technology and/or event planning. You’ll have the opportunity to learn from and network with startup founders, emerging tech companies and nonprofit leaders in the community. Positions available for Fall 2013 and Spring 2014 semesters. Duties & requirements include:

  • Assist in planning, promoting and managing Startup Milwaukee events
  • Provide support to the Startup Milwaukee team on special projects and initiatives
  • Help manage Startup Milwaukee’s social media accounts (Twitter, Facebook, etc.)
  • Writing and researching content for the Startup Milwaukee blog
  • Attend community events related to entrepreneurship and technology


  • Strong written and verbal communication skills
  • Student must be pursuing a degree in business administration, communications, entrepreneurship, management, marketing, writing/public relations or other related field

This is a for-credit internship and requires a time commitment of 10 hours per week. Please contact us with any questions.

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Startup Milwaukee Stories: Digital Measures

by Karen Oliva image

Join us Thursday, October 3 from 6-8:00 p.m. for an event you won’t want to miss. 

Startup Milwaukee is excited to highlight Digital Measures, a Milwaukee tech startup success story. Digital Measures was founded in 1999 by Matt Bartel while he was a student at the University of Wisconsin-Whitewater. Digital Measures faculty activity reporting software is now used by 60% of the 500 largest universities in the United States.

Digital Measures is bootstrapped and believes that not having outside investors enables them to solely focus on their clients’ needs. They are able to translate everyone’s data management needs into customized system requirements that fits their needs.

Startup Milwaukee is excited to have Matt Bartel share his startup story at Digital Measures’ hip office in Milwaukee’s historic Third Ward.

RSVP via Facebook or Meetup.

Digital Measures is located at 301 N Broadway, Floor Four, Milwaukee, WI 53202. (The entrance is on Buffalo, behind Anthropologie. Look for the silver overhang and then take the elevator to the fourth floor.)

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Startup Milwaukean of the Week: Derrick L. Johnson

Somewhere along the line, the Jetsons weren’t cool enough and Hannah Barbara, an animation studio, stopped telling us about the future. It seems, we forgot how to dream… djstartupmilwaukeean

Derrick L. Johnson is Founder & Director of Dream MKE, an initiative dedicated to developing a culture of innovation in underserved communities in Milwaukee.

Dream MKE has a goal to develop pathways for individuals who have ideas, but don’t know the next steps—people who have transferable skills but lack the opportunity, and others who are simply looking to leverage technology to change the world. We believe that by integrating modern technologies into underserved communities, we can create positive systemic change.

At what point did you become interested in entrepreneurship?

My favorite definition of entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. With that said, my first taste of entrepreneurship was in seventh grade, where I fixed computers for family members and friends. This lead to a development of inquisitiveness around technology. I remember taking apart clocks and reassembling them. I would use my Lionel train set to explore the boundaries to find the precise speed in which my train would topple the tracks but not derail. In retrospect, it was my mind’s way of creating thought models and frameworks to understand problems. It’s the breadth of these experiences that put me on my path today.  

What has been the largest difficulty you’ve faced as an entrepreneur?

The most difficult thing about entrepreneurship has been finding individuals who see value in nontraditional opportunities. While it has been fairly easy for us to find the next clothing line, restaurant or real estate investor, finding functional entrepreneurs who are willing to search for that nightmare problem, solve the problem and monetize that solution has been difficult. Thus finding the right problem to solve and having the persistence to select another problem—even when you realize you got the 31st try wrongis essential. Almost any problem can be solved when the people trying to solve them are removed from restrictive systems and given enough time. There is a delicate trifecta that epitomizes entrepreneurship; it’s this balance of time, risk and opportunity that eludes even the brightest minds.

What makes Milwaukee a unique place to start a company?

Milwaukee is a great place to start a company because leaders and mentors have an intrinsic, vested stake in helping the next generation become successful. We see this epitomized in the launch of BrightStar Wisconsin Foundation, where investors are exploring a philanthropic investing model. Honesty, more leaders are accessible here. Simply having the ability to call individuals who have achieved success (and they actually pick up) and share their advice has been tremendous. 

What piece of advice do you have for new startup companies?

Find people who inspire you. Find individuals who have a different worldview than you do.

Also, ask what people need: What’s bothering them? What’s hassling them? What’s costing them money? What’s keeping them from getting what they want? Ask how could you help these people do their job better.

What was your dream job as a child?

When I was a child I wanted to be a music producer. I was raised around music. My grandmother worked at WGCI in Chicago, so our house was filled with enough vinyl to fill a few bedrooms. In my early twenties, I worked as a recording engineer, won Milwaukee’s first Dynamic Producer beat battle and even met a few superstars. However, THE biggest highlight was getting a positive feedback from Teddy Riley, one of my favorite producers.

Startup Milwaukeean of the Week: Heather Johnston

hjohnstAs an engineer, Heather Johnston relocated with a major Milwaukee corporation three times in five years and quickly realized relocation focuses on home owners—leaving both the employer (who pays for the service) and the renter very frustrated. Driving through unfamiliar neighborhoods and talking to strangers at Starbucks isn’t the optimal way to find a new living space. Johnston is now the Founder & CEO of Find My Spot, a startup that uses technology to simplify relocation for renters. It’s an innovative online relocation service, matching renters with a perfect place to call home. Using a proprietary algorithm, Find My Spot targets apartments based on a renter’s preferences and offers custom relocation packages to employers in Milwaukee and direct-to-renter services.

At what point did you become interested in entrepreneurship? I’ve always been interested in creating new things and bringing ideas to life (hence the engineering background). I became extremely interested in entrepreneurship within the last five years.

What has been the biggest difficulty you’ve faced as an entrepreneur? A strong network is key to success. Finding supporters, advocates and mentors that you can help and who can help you has been critical.

What makes Milwaukee a unique place to start a company? Milwaukee is a small but very internally connected city. There is a strong support network of helpful and genuinely caring people who want startups to succeed. Everyone seems to be one connection away from someone who truly wants to see the economy benefit from young companies with new ideas.

What piece of advice do you have for new startup companies? Prepare, set difficult but achievable goals and then EXECUTE. A startup is a hobby until you make revenue, then it becomes a business. Reaching this milestone is hard work and the level of commitment, reading, networking and education needed to accomplish your goals should not be underestimated. You can do it!

If given the opportunity to take a monthlong vacation anywhere in the world, where would you go any why? Machu Picchu and the Galapagos Islands. Vacation destinations that expand/change one’s view of the world are remarkable.

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Startup Milwaukeean of the Week: McGee Young

McGee Young is an Associate Professor of Political Science at Marquette University. His company, MPSP, LLC, markets H2Oscore, a water conservation program for cities that uses online water use dashboards and a rewards program to motivate residents to conserve. H2Oscore dashboards are currently being used in four cities in Wisconsin—Whitewater, Milwaukee, Grafton and Waukesha. mcgeemilwaukeean

At what point did you become interested in entrepreneurship?

My family has a long history of entrepreneurship, so it’s been part of my life since I was a child. However, my first big idea came to me in college when I wanted to start an airport internet service. This was in 1994, right after our campus was wired and we all started using the Mosaic browser. My roommate and I were going to take out student loans, buy computers and get them hooked up to the internet at the airport and make a fortune, even if we didn’t really understand how to hook computers up to the internet. We were talked out of it by people who “knew better,” who said that nobody would ever want to browse the internet at the airport.

What has been the biggest difficulty you’ve faced as an entrepreneur?

Ha! To single out one particular difficulty would be insulting to all of the other difficulties that are faced on a daily basis. That being said, time management is probably the biggest challenge. With another job, a family and a desire to have a life, figuring out how to allocate time among competing responsibilities is always tough.

As a non-technical founder of a software company, managing the technical development of the site can also be challenging. We don’t have a technical co-founder or CTO, so we haven’t had the ability to “solve” our business problems by simply writing more code. However, we’ve actually built a better business model because of those challenges.

What makes Milwaukee a unique place to start a company?

Milwaukee is still organized around its industrial past. The civic and business community is hierarchical and tends to close ranks around incremental approaches to change. Companies that fit the traditional mold tend to do better here. As a startup, it’s a fine line to walk between disrupting existing markets and finding a safe business model that is easily understood by investors.

What piece of advice do you have for new startup companies?

Our company gained a lot of traction when we talked to potential customers; and we wasted a lot of time when we acted on ideas that had only been discussed within the office. Because technology has made starting a company so much easier, the real challenge for startup companies today is finding a sustainable business model. Focus on the business model early and use tools like LaunchRock and Optimizely to understand your value proposition to your customers.

Which books are on your reading list right now?

I mainly read “The Lean Startup" over and over again! Aside from that, a friend just recommended "Endurance: Shackleton’s Incredible Voyage" as a way to put the trials and tribulations of entrepreneurship in the proper perspective. My daughter and I are currently working our way through the "Magic Treehouse" series.

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Startup Milwaukeean of the Week: LeMarc Johnson

LeMarc Johnson is Co-Founder and CEO of Nightstir, a mobile Nightlife Communication platform that allows you to create and share nightlife plans. He’s also a senior at the University of Wisconsin-Milwaukee, graduating with a degree in Marketing this summer. lemarc-milwaukeean

At what point did you become interested in entrepreneurship?

I knew a long time ago that working my way up the “corporate ladder” wasn’t for me. It’s becoming more and more difficult to come in at an entry level position and work your way to the top. In high school, I knew that I wanted to be my own boss and build my own successes instead of working for someone to build theirs. So two years ago, I literally sat down one day and started thinking of problems I could solve. Social problems that presented themselves to me and my generation. I saw that there was no longer a platform for college students/young adults to really communicate, share and plan nightlife activities with a select group of people. That’s when I come up with the predecessor of Nightstir, which was a web-based version of the platform.

My co-founder (and roommate at the time) and I set up an LLC, hired a freelancer and started getting after it. That’s the thing about entrepreneurship—anyone can turn an idea into a reality. All it takes is the will, drive and motivation to get off your butt and do something about the problem you want to solve. NO ONE is stopping you except you.

What has been the largest difficulty you have faced as an entrepreneur?

The biggest difficulty I’ve personally run into is sourcing technical talent. There’s an abundance of tech talent on the east and west coasts, whom of which will work for sweat equity just to get their feet wet. Here in the Midwest, sourcing the technical talent required to produce quality code is a little bit more difficult. I’ve been lucky enough to put together a strong dev team, but I know some fellow entrepreneurs who struggle with this constantly.

What makes Milwaukee a unique place to start a company?

Milwaukee is a very up-and-coming city, especially for the tech/startup space. We get all the amenities of a big city, without all of the clutter and over-crowding of cities like New York and Chicago. We’re home to national and international brands, beaches, Summerfest, professional sports teams, etc. So there are so many unique venture opportunities here that just haven’t been discovered yet. Milwaukeeans have been presented with a very unique opportunity to uncover these future businesses. It’s a very exciting time for entrepreneurs here. I can see a very big surge of venture capital firms seizing more and more opportunities in Milwaukee over the next couple of years—it’s already happening.

What piece of advice do you have for new startups?

Never give up. At times you may be feeling down on yourself, and you may even want to throw in the towel. You have to rid yourself of self doubt and keep telling yourself that the company you’re creating WILL be successful. This is the “self-fulfilling prophecy.” You may fall a few times before your rise to the top, but every great entrepreneur has experienced the same types of thoughts and kept driving on anyway. These are words that my teammates and I live by. We know it won’t be easy because nothing worth having ever is.

Who is the most interesting person you’ve met since you began working on Nightstir?

I think the most interesting person I’ve met since working on Nighstir is serial entrepreneur Bob Dorf. I was given the opportunity to sit down with him and get a sort of one-on-one consultation about my business model. He was super funny and was mowing down on some fried chicken the whole time, but was still able to give me some of the most valuable feedback I’ve ever received. In the tech space, you’ll always come in contact with interesting people.

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Startup Milwaukeean of the Week: Jon Hainstock

Jon Hainstock is the co-founder of Milwaukee startups ZoomShift and Tailwind Creative. ZoomShift helps supervisors create, manage and share work schedules easily online. Employees can access their schedule from anywhere, trade shifts and request time off. With Zoomshift, communication is streamlined via email and text message notifications so everyone stays in the loop. Tailwind Creative assists brands increase leads and design their web presence. Jon is also a devoted husband and father.


At what point did you become interested in entrepreneurship?

There is a consistent pattern in my life of turning hobbies and interests into business, which began in my teens. In high school, I turned my love of music into a business that helped pay my way through college. Curiosity in photography and design helped develop my artistic eye which I later turned into a profitable photography and web design business.

The amount of legwork required in a startup has never been a major obstacle because my businesses have always come from my passion and interests. Even the tough beginnings don’t feel so much like work because I’m fueled by the excitement and challenge of learning something new.

After working with startups, as the director of marketing for 94labsthe tech seed accelerator that preceded Gener8torI saw value and a gap in the market for responsive web design and search engine optimization (SEO) services. My business partner, Ben Bartling, and I started Tailwind Creative, our digital marketing agency, to help fill that gap and fund our startup ideas.

Our current startup, ZoomShift, helps businesses schedule employees online and has always been intriguing to me because it solves a practical need for so many organizations.

What has been the largest difficulty you’ve faced as an entrepreneur?

The hardest part is learning to say no. I want to say yes to every opportunity, every event and every project; but experience has taught me that over-committing will cost me and my business in the long run. So over the years I’ve gotten better at saying no to the things that are not in-line with the overarching goals of my life.

Now that I have a young family, the challenge works both ways. On one hand, it’s easier to say no because of my commitment to carving out quality time with my wife and daughter. On the other hand, knowing that I have a family depending on me to support them can create a struggle to balance the hard work and hours that are required in a startup.

What makes Milwaukee a unique place to start a company?

Milwaukee offers a friendly, close-knit community. Startups, agencies and local organizations are very accessible, making it easy to connect with other entrepreneurs. Building relationships in the business community can make a significant difference for your company. What I love about Milwaukee (besides Alterra) is that people are so willing to meet up, and they genuinely care about the success of your business.

What metformin 500 mg piece of advice do you have for new startup companies?

Connect with peoplenot just online, but also face-to-face. The best opportunities I’ve encountered have come from informal meetings with good folk. You can learn something from everyone, from their successes and their failures. So be sure to take time each week to connect with someone new. For the cost of a cup of coffee or a beer and a half-hour of your time, a wealth of knowledge and expertise can be attained through casual dialog and asking the right questions.

What was the most interesting article your read this week?

I love articles that elicit a response. Check out An App Store Experiment by Stuart Hall. You’ll want to get into iOS development after you read his story.

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