gener8tor Winter 2014 Application Deadline

The application deadline for gener8tor's Winter 2014 accelerator program in Madison is Monday, December 1st.
gener8tor invests its community, capital, expertise, mentorship and network in capable, early-stage entrepreneurs with innovative business models. gener8tor works with the startups in its portfolio to create successful, scalable companies.

gener8tor is seeking to invest in technology-enabled businesses, including software, IT, web, SaaS and hardware. Accepted companies receive $70,000 and 12-weeks of mentorship-driven programming. gener8tor is a proud member of the Global Accelerator Network (GAN) and is sponsored by American Family Insurance.

If you or anyone you know is interested in applying gener8tor, check out gener8tor's website and application page on f6s by December 1, 2013.
Please email with any questions.

Startup of the Week: Goodnight Car

GoodnightCar currently works solely in Milwaukee, but Josh Holtz, Founder of GoodnightCar, is in the process of adding more cities. For any questions or requests to integrate the app for other cities, email: josh (at) goodnightcar (dot) com. Find more information and screenshots at or download the iOS app.

Key Facts:

  • Founder: Josh Holtz
  • HQ Location: RokkinCat Offices (229 E. Wisconsin Ave. Suite 1102, Milwaukee, WI 53202)
  • Funding sources: Bootstrapped





Startup of the Week: Penrod Software


Penrod Software is a consulting firm that provides expertise in business analysis and software development for companies implementing CRM and Big Data. Penrod specializes in working with health insurance carriers and agents to develop and create software to help provide customers with better prices and services.

Located in the Historic Third Ward, Penrod recently added an office addition to reach 2500 square feet in office space. Milwaukee’s tech scene and local university talent has allowed the company to grow 400% year-over-year. Working with the Milwaukee School of Engineering and the University of Wisconsin-Milwaukee, Penrod provides students with opportunities to learn and grow with their company.

Joe Taylor, one of Penrod’s co-founders, says the company “couldn’t be happier with the direction the city is headed in.” We couldn’t agree more.

Key Facts:

  • Founders: Joseph Taylor and Chris Widmayer
  • Founded: 2011
  • Employees: 9
  • Funding: Self-funded
  • HQ Location: Third Ward - 219 N. Milwaukee St. Suite 3E, Milwaukee, WI 53202.

For more information about this startup, visit