Real Estate Startup OpenHomes raises seed round, gains traction with customers

Madison, WI – OpenHomes, Inc., a real estate startup aiming to make it easier and more affordable for people to sell and buy homes, has raised over $180,000 in investment capital. The company’s CEO & Founder, Kelda Roys, said, “We’re gratified that investors recognize the value of our platform, and our potential for growth in an industry that is ripe for disruption.”

OpenHomes is a simple, affordable, and convenient way to sell or buy a home, saving homeowners thousands of dollars by charging only a 1% commission. Our innovative platform empowers home sellers and buyers to do most tasks online, including creating listings, scheduling showings, and making offers, without the need for a traditional agent. OpenHomes’ modern, mobile technology is combined with best-in-class professional support – our clients have access to unlimited help from real estate attorneys. The commission, paid at closing, includes:

  • Listing on the MLS and other websites
  • A yard sign and key lockbox for showings
  • Access to real estate attorneys anytime you need help
  • Innovative online tools to showcase your home and simplify the process
  • Advice on pricing, staging, and negotiation, if you want it

The company is currently serving clients in southern Wisconsin, including Madison and Milwaukee metro areas, and Door County.

The seed round will provide capital for marketing and software development. Investors include CSA Partners, Angels ephedraxin on the Water, Mark Bakken, gener8tor, and several other angel investors. OpenHomes is a graduate of gener8tor’s Summer 2013 accelerator program, named one of the 9 hottest accelerators in the country by CNNMoney.

“We love serving our customers throughout Southern Wisconsin and Door County,” said Roys. “This round will enable us to delight even more homebuyers and sellers with cutting edge technology and incredible service.”